And the first craft that I really learned after studying was really SEO because if you have 10,000 instruments, then you really want to have those instruments on top of Google instead of your competitors there. John, I don't know how much you know about it, but I wanted to kind of start off with your journey a little bit and go back to when you were working at Upwork basically, this big tech role and how different was that from your previous role in the startup world and what did you like most about both roles?įrom the get-go out of university, I joined the Vintage and Rare, which is basically, or I don't know if they exist anymore, but it was a platform for selling vintage instruments where kind of gathering shops and the shops would then put their instruments up there. Like myself, I've evaluated DreamData quite a bit, so I'm super familiar with the platform itself. I'm sure we'll get pretty deep pretty fast. We've talked a lot about this topic before.
So Steffen, thanks so much for being on the show, man. So today the main takeaway is going to be that, gone are the days where enterprise companies are the only people who can solve multitouch B2B attribution and tools like DreamData are solving this for startups and SMBs.
In the summer of 2019, you, Ole and Lars, both former SVPs of Trustpilot made the plunge and started DreamData. And at some point during your time at Airtame, you solved some pretty cool big attribution problems with some custom engines, and you started to get this itch about starting your own company. And he stayed there for three and a half years and moved back to Copenhagen and took a position as Head of Marketing at Airtame, a wireless HTMI product startup which John and I know very well. And he moved to Oslo in Norway to work in sales/BizDev for a company called Elance, which would eventually become Upwork after the oDesk acquisition. Steffen got his start in the world of marketing doing some SEO and some growth consultancy in the startup world. Today on the show, we have a super special guest. Our mission is to future-proof the humans behind the tech so you can have a successful and happy career in marketing. His name is Jon Taylor, my name is Phil Gamache.
What's up, guys? Welcome to the Humans of MarTech podcast.
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